Google Search Ad Campaign for Software Training Institution – SEM Company in Chennai

Written by Office

On February 4, 2020
SEM company in chennai-google ads

Search Engine Marketing or Google’s Pay Per Click takes a great deal of specialized skill and operational ability. You need to know the nitty-gritty of the procedure alongside the genuine catchphrases that would get the best rate of return.

We, SEM Company in Chennai devised research on the types of courses most preferred by candidates among the list of courses offered by the client and the competition in the market. Our marketing team started the project finding competitive course as AWS as one among the courses offered and submitted a forecast to the client.

  • Increase the leads and improve ROI
  • Build awareness about this training center in local location
  • Create a sustainable campaign that drive leads

Fervent Techsoft is a leading Training and Placement company in Chennai with training provided by Realtime faculties. Provide training for AWS, DevOps, Linux, Kubernetes and MS Azure. Perform online promotion to get admission on competitive courses.


Need for SEM Marketing

The primary object was to identify candidate nearby target location. The client was not getting enough leads on their website. While we were undertaking entire website revamping and optimization they needed a solution that would get them instant results. They were looking for potential buyers for their courses. The secondary objective of the SEM activity was to outrank in the competitive market.

Process for SEM Marketing

We defined the campaign structure and decided on which medium works for client. We found target audience booking courses on search engine to seek admission.

  • Google Keyword Research
  • Content Creation and Website Design – SEM Marketing Companies in Chennai
  • Digital Campaign Setup
  • Monitor CPC, CTR and Keywords

Trouble Shoot Area: Bidding strategy


Keyword Research - Google Ads Agency

Result of SEM Marketing

Digital marketing with Google ads campaign resulted for FerventTechsoftTraining Academy with ROI in 30 days with 40% growth on sales. The client was obviously happy and we are planning for other marketing campaigns.

SEM Company in Chennai - Result And Optimization

EFFE Marketing can increase your profits and influence your target audience to out rank your competition with Business Advertising Strategies. EFFE Marketing being one among marketing analytics companies dedicatedly working on business advertising and marketing products online. We have 10 years of expertise in Digital Marketing and website design. You need not run behind video ad agency since we have in house capability for animation videos and graphic designs

Our creativity in content and marketing experience has made us the best social media ad agency in producing graphical content which converts into revenue for the business. We devise marketing strategies and provide comprehensive services, through our young, oriented, creative team.

Partner with us for Growth.

Contact Us: Get Quote


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