Client Background
The client is a prominent construction company specializing in commercial and residential projects. With decades of experience, they offer services like building construction, civil engineering, and infrastructure development. Their primary target market includes businesses, government entities, and property developers needing large-scale construction services. They partnered with a marketing agency to improve their digital presence and lead generation strategy.
Problem Statement
The construction company faced challenges in acquiring new B2B leads due to high competition and outdated advertising methods. Traditional outreach failed to reach key decision-makers. They approached a marketing company to design a targeted marketing campaign focused on lead generation through digital advertising channels, specifically aimed at property developers and commercial businesses.
Service Provided
As a results-driven advertising company, we developed a customized marketing campaign using Google Ads and LinkedIn Sponsored Posts. The objective was to generate quality B2B leads and boost project inquiries from decision-makers in the construction, infrastructure, and real estate sectors.
Solution Provided
- Google Ads for Construction-Specific Keywords
- Targeted high-intent search terms like “commercial construction services” and “building contractors for real estate.”
- Emphasized the client’s track record, timely delivery, and reliability to position them as a preferred construction partner.
- LinkedIn Sponsored Posts for Industry Professionals
- Ads were tailored to reach professionals such as property developers, investors, and procurement officers.
- Showcased the client’s project portfolio with compelling visuals and value-driven messaging.
- Custom Landing Pages for Lead Conversion
- Designed sector-specific landing pages for commercial, residential, and infrastructure services.
- Included strong CTAs like “Get a Free Consultation” and “Request a Project Quote” to drive lead generation.
- Geographically Targeted Campaigns
- The advertising company focused on high-growth urban areas like Mumbai, Bangalore, and New Delhi.
- Region-based ads in local languages increased campaign engagement and conversion.
- Automated Lead Follow-Up System
- Integrated a CRM system to manage leads efficiently.
- Enabled quick responses through automated emails and follow-up workflows, improving overall marketing campaign performance.
Execution Details
- Campaign Duration: 40 days
- Platforms Used: Google Ads, LinkedIn
- Total Budget: ₹80,000
- Landing Pages A/B Tested: 3 versions tested
- Targeting Strategy: B2B decision-makers in construction, infrastructure, and real estate sectors
Results Achieved
- 190 Qualified B2B Leads generated
- Cost per Lead: ₹421 (cost-effective for high-ticket construction contracts)
- LinkedIn Engagement Rate: 4.3% (above industry benchmark for B2B advertising)
- 4 New Projects secured through this marketing campaign
- Lead-to-Conversion Rate: 20%, reflecting high-quality lead generation
This demonstrates how an effective marketing agency can deliver impactful results using the right advertising campaign strategy tailored for B2B lead generation.
Client Feedback
The client praised the marketing company for its strategic execution and lead quality. The automated system and precise targeting enabled the sales team to follow up quickly with high-potential clients. The campaign significantly improved their ability to secure large contracts from serious prospects.
Key Takeaways
- Partnering with a skilled marketing agency or advertising company can transform how construction businesses acquire leads.
- Paid marketing campaigns on platforms like Google and LinkedIn can yield excellent ROI for B2B lead generation.
- Strategic targeting, customized landing pages, and CRM integration are critical for campaign success in competitive industries.
