paid campaign

Boost your brand visibility and drive targeted traffic through our expertly managed paid ad campaigns across digital platforms.

paid campaign overview

EFFE Marketing empowers brands to reach their full potential through expertly crafted paid campaigns that deliver measurable results. With a deep understanding of both B2C and B2B markets, we specialize in creating highly targeted strategies tailored to each platform’s unique audience and format. Whether the goal is to drive app downloads, generate high-quality leads, or build a powerful personal brand, our team ensures that every campaign aligns with business objectives and maximizes ROI. We leverage top-performing platforms like Facebook, Instagram, Google, LinkedIn, and WhatsApp, along with emerging ad spaces such as Play Store ads, OTT platforms, metro and theater advertising, and even apps like Truecaller, to deliver widespread visibility and engagement. By combining data-driven insights with creative execution, we help brands stand out in competitive digital landscapes. Our campaigns are designed to not just reach audiences, but to move them—sparking action, building trust, and creating lasting impact. With EFFE Marketing, businesses gain a partner dedicated to performance, innovation, and continuous growth. From awareness to conversion, we make every click count by turning digital opportunities into tangible results. Let us help you build a digital presence that drives success and keeps your brand top-of-mind across every channel.

Social Media Advertising

Targeted, creative campaigns driving engagement and leads on social platforms.

Search & Display Marketing

Optimized Google ads to increase visibility, traffic, and conversions effectively.

Professional & B2B Campaigns

Targeted, creative campaigns driving engagement and leads on social platforms.

Direct Messaging & Communication Ads

Personalized WhatsApp campaigns fostering direct, real-time engagement with customers.

Mobile App & Store Promotions

Boost app visibility and downloads with targeted Play Store advertising.

Offline & Emerging Digital Spaces

Innovative ads in offline and emerging digital spaces to maximize reach.

our SERVICES

We create and design videos to meet your custom requirement.

Social Media Advertising

Social Media Advertising 

Unlock the power of social media with Facebook and Instagram ads that captivate your audience. Our targeted campaigns reach the right people with creative visuals and compelling messaging. From promoting products and services to boosting engagement and driving sales, we ensure every ad is optimized for performance. Whether you’re aiming for brand awareness, app installs, or lead generation, our strategic approach leverages audience insights to maximize your ROI. With our expertise in both organic and paid campaigns, we make your brand stand out in the crowded social media space, fostering meaningful connections and conversions.

Search & Display Marketing

Maximize your online visibility with Google Ads, including search ads, display campaigns, and YouTube promotions. We craft targeted campaigns that ensure your business appears at the top of search results, driving quality traffic to your website. Whether you’re looking to increase conversions, enhance brand awareness, or drive direct sales, our Google Ads strategy is designed to deliver results. With data-driven optimization, we adjust bidding strategies, keywords, and targeting to meet your goals. Our approach ensures that every click is a step closer to achieving measurable success, making your brand highly visible to relevant audiences.

Search & Display Marketing
Search & Display Marketing

Search & Display Marketing 

Maximize your online visibility with Google Ads, including search ads, display campaigns, and YouTube promotions. We craft targeted campaigns that ensure your business appears at the top of search results, driving quality traffic to your website. Whether you’re looking to increase conversions, enhance brand awareness, or drive direct sales, our Google Ads strategy is designed to deliver results. With data-driven optimization, we adjust bidding strategies, keywords, and targeting to meet your goals. Our approach ensures that every click is a step closer to achieving measurable success, making your brand highly visible to relevant audiences.

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Professional & B2B Campaigns 

Reach the professionals and decision-makers that matter most with LinkedIn Ads. Tailored to B2B campaigns, LinkedIn offers the perfect platform for lead generation, brand awareness, and thought leadership. We design ad campaigns that target the right industries, job titles, and professional interests to ensure your message gets in front of a qualified audience. Whether you’re launching a new service, building your brand, or driving high-quality leads, our LinkedIn strategies deliver measurable results. Let us help you strengthen your business presence, foster valuable connections, and achieve your B2B goals on the world’s largest professional network.

Direct Messaging & Communication Ads 

Engage with your audience on a personal level through WhatsApp Marketing. With billions of active users worldwide, WhatsApp offers businesses an invaluable opportunity to connect directly with customers in real-time. We help you create interactive campaigns that nurture relationships, provide customer support, and drive conversions. Whether you’re sending promotional messages, offering customer assistance, or sharing updates, our WhatsApp ad strategy builds trust and encourages quick action. Through tailored messaging and effective call-to-actions, we turn casual conversations into meaningful interactions, helping your brand stay top-of-mind and increasing customer loyalty.

Direct Messaging & Communication Ads
Direct Messaging & Communication Ads

Direct Messaging & Communication Ads 

Engage with your audience on a personal level through WhatsApp Marketing. With billions of active users worldwide, WhatsApp offers businesses an invaluable opportunity to connect directly with customers in real-time. We help you create interactive campaigns that nurture relationships, provide customer support, and drive conversions. Whether you’re sending promotional messages, offering customer assistance, or sharing updates, our WhatsApp ad strategy builds trust and encourages quick action. Through tailored messaging and effective call-to-actions, we turn casual conversations into meaningful interactions, helping your brand stay top-of-mind and increasing customer loyalty.

Mobile App & Store Promotions

Mobile App & Store Promotions 

Increase app downloads and visibility with Play Store ads that put your app front and center. Whether you’re launching a new app or looking to scale an existing one, our campaigns are designed to drive installs, boost rankings, and enhance user engagement. We optimize your Play Store presence by creating compelling ads that target the right audience segments. Our data-driven approach focuses on maximizing your app’s exposure, improving its conversion rate, and ultimately ensuring its success in a competitive market. We use precise targeting techniques to help you achieve the app growth and user base you desire.

Offline & Emerging Digital Spaces 

Expand your brand’s reach with offline and emerging digital ad spaces, including metro, theater, and OTT platform advertising. We also tap into unique platforms like Truecaller to deliver your message in everyday, high-engagement environments. Whether you’re looking to promote your brand in high-traffic areas or in the comfort of viewers’ homes, our campaigns are designed to make an impact. By combining digital innovation with traditional ad formats, we ensure your brand gains maximum exposure. These creative advertising solutions help create a seamless connection between digital and offline engagement, enhancing brand recognition and recall.

OTT, Metro, Theater, Truecaller Ads)
Metro Ads<br />

Offline & Emerging Digital Spaces

Expand your brand’s reach with offline and emerging digital ad spaces, including metro, theater, and OTT platform advertising. We also tap into unique platforms like Truecaller to deliver your message in everyday, high-engagement environments. Whether you’re looking to promote your brand in high-traffic areas or in the comfort of viewers’ homes, our campaigns are designed to make an impact. By combining digital innovation with traditional ad formats, we ensure your brand gains maximum exposure. These creative advertising solutions help create a seamless connection between digital and offline engagement, enhancing brand recognition and recall.

Our process

goals

Understanding Brand Goals

We begin by identifying your business objectives, audience type, and ideal outcomes. This step ensures all campaigns are aligned with your brand’s vision, market needs, and target metrics.

audience

Platform & Audience Strategy

We choose the right platforms — Facebook, Instagram, Google, etc. — and define precise audience segments. This targeting ensures campaigns are seen by users who matter most to your business.

creative development

Creative Development

Our team creates scroll-stopping visuals, impactful ad copy, and tailored messaging. Each creative is optimized for platform-specific engagement, storytelling, and brand recall across both B2C and B2B formats.

campaign and launch management

Campaign Launch & Management

We set up, schedule, and run your ad campaigns with smart budget allocation. Real-time monitoring, retargeting, and optimization guarantee performance and continuous lead generation or app downloads.

goals

Performance Analysis & Optimization

Post-launch, we analyze impressions, clicks, and conversions. Using A/B testing and deep insights, we tweak campaigns for better ROI, improved CTRs, and higher-quality leads.

goals

Reporting & Scale-up

You receive detailed performance reports with actionable insights. Based on success, we scale winning campaigns and expand reach while maintaining cost-efficiency and targeting accuracy.

Case studies

Our case studies reveal the strategy, execution, and results that matter.

Paid Campaign Delivered Qualified B2B Leads for Iron & Steel Manufacturer

Client Background A well-established mid-sized iron and steel manufacturing company specializing in TMT bars, structural steel, and custom steel solutions. Their clientele primarily included construction companies, infrastructure developers, and metal fabricators...

Paid Campaign Helped Food Equipment Manufacturer Drive B2B Sales Leads

Client Background A mid-sized food equipment manufacturing company that produces commercial-grade kitchen machinery used in restaurants, food processing units, hotels, and catering services. Their primary clientele included food chains, hotel groups, and equipment...

B2B Lead Generation Success for Cement manufacturing Using Paid Ads

Client Background A large-scale cement manufacturing company operating in South India with multiple plants and a wide distribution network. Their primary business came from builders, construction contractors, and wholesale distributors. Despite strong offline...

Reliable Construction Company for Residential Projects

Client Background The client is a prominent construction company specializing in commercial and residential projects. With decades of experience, they offer services like building construction, civil engineering, and infrastructure development. Their primary target...

Paid Campaigns Drive High-Quality B2B Leads for Pharma & Biomedical Equipment Supplier

Client Background The client is a leading supplier of pharma & biomedical equipment, specializing in providing medical devices and laboratory instruments to hospitals, clinics, and research labs. Their product range includes diagnostic machines, laboratory testing...

Paid Campaigns Help Solar Energy Provider Drive B2B Leads and Sales

Client Background The client is a leading solar energy company that provides end-to-end renewable energy solutions to commercial and industrial clients. Their services include solar panel installation, maintenance, and energy efficiency solutions. The client operates...

Paid Ads Generated High-Quality B2B Inquiries for Logistics & Warehouse Company

Client Background A mid-sized logistics and warehouse company providing end-to-end supply chain solutions, including warehousing, freight forwarding, and customs clearance. Their target audience consisted primarily of B2B clients in manufacturing, retail, and...

Paid Ads Drove Test Drive Requests for B2C Car Brand

Client Background A regional automobile company that manufactures mid-range sedans and SUVs. Their key objective was to reach individual customers online and drive them to book test drives at dealerships across Tier 1 and Tier 2 cities. This was a B2C campaign aimed...

Paid Campaign Strategy That Drove Electronics B2B Leads

Client Background A mid-sized electronics manufacturer that designs and assembles industrial electronics such as PCBs, sensors, and control panels for OEMs and distributors across India. They previously relied on direct sales and dealer networks for revenue. Problem...

How Better Ad Targeting Helped Finance Firm Get Quality Leads

Client Background: A private firm in the financial services sector offering insurance and investment plans for individuals and small businesses. Their target market was metro-city working professionals between 25–45 years old. Problem Statement: The client had limited...