Client Background
The client is a renowned automobile company specializing in two-wheeler sales and after-sales services, operating across several Tier-1 and Tier-2 Indian cities. Their product line includes scooters, motorcycles, and electric two-wheelers, catering to urban commuters, students, and delivery service providers. While their dealership network was growing steadily, their digital presence didn’t reflect their market reach.
Problem Statement
Despite offering a robust lineup of commuter and performance bikes, the company was not ranking for relevant keywords like “best scooters under 1 lakh” or “two-wheeler showroom near me.” This lack of visibility resulted in poor online lead generation, especially from younger audiences searching on mobile devices.
Service Provided
Our marketing agency offered a tailored organic marketing strategy, focusing on localized SEO, product-specific content, and engagement-based landing pages to drive traffic and improve qualified inbound leads from search engines.
Solution Provided
- SEO & Keyword Strategy
- Identified high-intent keywords across models, price segments, and buyer demographics (e.g., “college bikes under 70K”, “electric scooters for delivery”).
- Optimized category, product, and dealership pages for better crawlability and indexing.
- Localized Dealer Pages
- Created SEO-optimized landing pages for all dealerships, including location-specific keywords like “two-wheeler showroom in Coimbatore” and “bike servicing in Vizag.”
- Embedded Google Maps, customer reviews, and dynamic enquiry forms on each page.
- Content Marketing & Blogging
- Published blogs on “How to choose the right two-wheeler”, “Benefits of switching to electric scooters”, and “Maintenance tips for high-mileage bikes.”
- Created comparison articles and buying guides that answered real search questions and linked back to key product pages.
- Visual Engagement & CTAs
- Designed rich media content, including infographics on mileage tips, safety guides, and short videos of product walkarounds.
- Strategically placed call-to-action buttons and lead magnets (free test ride bookings, EMI calculators) across content.
- User Experience Improvements
- Simplified navigation and improved mobile responsiveness to reduce bounce rates and enhance user journey.
- Used schema markup to highlight product specs, pricing, and FAQs on Google SERPs.
Execution Details
- Duration: 4 Months
- Content Created: 20+ Blog Articles, 18 Dealer Pages, 5 Comparison Guides
- Platforms Optimized: Google Search, Google My Business, YouTube snippets
- Tools Used: Ahrefs, Google Search Console, WordPress, GTmetrix
Results Achieved
- 145% increase in organic traffic to two-wheeler and dealership pages
- 2.8x growth in online inquiries through organic search
- 60+ ranking keywords on Page 1 including “affordable scooters”, “bike dealers near me”
- Over 300 test ride bookings directly from website forms
- 48% rise in electric two-wheeler leads post content launch
Client Feedback
The client was highly impressed with the tangible impact of our organic efforts. They reported better dealer coordination, more walk-in leads attributed to online searches, and rising interest in EV models. Our marketing company’s role in enabling scalable lead generation through strategic content and SEO was appreciated.
Key Takeaways
- A strong organic marketing approach helps two-wheeler brands increase visibility across price and category segments.
- Local SEO for dealership discovery is essential for capturing regional traffic.
- Educational content can effectively influence buyer decisions, especially in a research-heavy product like motorcycles.
- With the right marketing campaign, a marketing agency can deliver sustainable growth and improved engagement across both traditional and EV product lines.
