Client Background
The client is a mid-sized furniture manufacturer catering to luxury hospitality and commercial office clients across Southeast Asia. Known for high-quality woodcraft and custom designs, the brand faced increasing digital competition. Despite having a modern product line, the company lacked a digital presence that could effectively attract B2B prospects through search engines.
Problem Statement
The company had recently launched a new range of commercial office furniture but was not appearing in relevant organic search results. Their existing website was thin on SEO-optimized content and lacked blogs or pages that targeted informational or commercial keywords. With increasing online competition and a drop in inquiries, the client partnered with our marketing agency to implement a complete organic marketing strategy for B2B lead generation.
Service Provided
Our team implemented a custom organic marketing solution focused on keyword-rich content creation, on-site SEO optimization, and technical improvements to enhance organic performance and increase B2B traffic and inquiries.
Solution Provided
- Keyword Research & Strategy
- Identified high-potential keywords like “bulk office furniture supplier,” “custom hotel furniture,” and “B2B furniture manufacturer.”
- Mapped content opportunities across informational, commercial, and transactional intent.
- Content Marketing & Blogging
- Created long-form blog articles on topics such as “Choosing Sustainable Furniture for Office Spaces” and “Top Furniture Trends in the Hospitality Industry.”
- Developed product landing pages that clearly communicated the benefits of working with a B2B furniture company.
- On-Page SEO Optimization
- Updated meta titles, descriptions, H1 tags, and internal links to align with target keywords.
- Added schema markup to help improve visibility in search engines.
- Technical SEO Improvements
- Improved site speed, mobile responsiveness, and URL structure.
- Implemented breadcrumb navigation and fixed crawl errors using Google Search Console and Screaming Frog.
- Local SEO Enhancements
- Claimed and optimized Google Business Profile for major manufacturing locations.
- Submitted listings to relevant B2B furniture directories and forums to attract qualified prospects.
Execution Details
- Duration: 5 months
- Blog Posts Published: 12
- New Product Pages: 8
- On-Page SEO Changes: Across 30+ URLs
- Tools Used: Google Analytics, SEMrush, Screaming Frog, Surfer SEO
Results Achieved
- 180% increase in monthly organic traffic from relevant B2B queries
- 85% boost in website engagement (lower bounce rate, longer time on site)
- Ranked in the top 5 for keywords like “bulk hotel furniture” and “custom furniture manufacturer”
- 60+ qualified B2B leads generated via inquiry forms over 5 months
- Domain authority increased from 21 to 34
Client Feedback
The client’s sales team reported a significant improvement in lead quality and attributed several closed B2B deals directly to the improved visibility of the site. They praised our marketing company for implementing a strategic and structured organic marketing campaign that delivered tangible ROI. The blog content especially helped position them as a thought leader in commercial furniture.
Key Takeaways
- High-quality, keyword-focused content is vital for B2B industries like furniture manufacturing to compete online.
- A combination of technical SEO and content strategy can significantly impact visibility and lead generation.
- Local SEO and online directory listings enhance credibility and bring in qualified traffic.
- Collaboration with a specialized marketing agency allows B2B companies to create scalable and measurable marketing campaigns.
- Investing in organic marketing improves brand authority and attracts long-term clients with high lifetime value.
