Client Background:
A growing healthcare provider offering wellness packages, diagnostic screenings, and preventive care consultations for individuals and corporate clients. The client operated through clinics, partner labs, and an online booking platform across metro cities in India.
Problem Statement:
The brand was heavily dependent on paid advertising for lead generation. Their existing content lacked medical accuracy and relevance, failing to educate or engage the health-conscious audience. The client needed a long-term content strategy to increase organic visibility and trust in preventive healthcare.
Service Provided:
We created an industry-aligned content marketing strategy aimed at improving organic search rankings, educating readers on early diagnosis, and driving consistent lead generation through blogs, guides, and email campaigns.
Solution Provided:
1. Health Education Blog Series:
- Wrote detailed, research-backed blog posts around preventive screenings, early symptoms of lifestyle diseases, and immunity-boosting habits.
- Targeted keywords such as “full body checkup benefits,” “preventive health tips,” and “wellness tests for working professionals.”
2. Authority-Building Guides:
- Published downloadable wellness guides on diabetes prevention, heart health, and women’s hormonal balance.
- Designed for lead capture through gated content.
3. Landing Page Optimization:
- Reworked the copy and layout of service pages for popular packages like “executive wellness screening” and “senior citizen health checkups.”
- Added social proof, FAQs, and clear CTAs to improve conversions.
4. Interactive Web Content:
- Developed a wellness calculator tool (BMI, risk score for diabetes) and embedded it within the blog to increase session time and repeat visits.
5. Email Drip Series:
- Designed a five-part email series on preventive healthcare topics: diet, checkup schedules, stress management, sleep hygiene, and screening offers.
Execution Details:
- Campaign Duration: 45 Days
- Content Pieces: 22 blogs, 6 downloadable guides, 4 optimized landing pages, 1 wellness calculator, 5 emails
- Platforms: WordPress, HubSpot, Google Search Console, Mailchimp
- Channels: Website, Email, Instagram, Facebook
Results Achieved:
- 340% increase in organic blog traffic in 2 months
- 42% improvement in landing page conversion rates
- 2,000+ leads captured via guide downloads
- 1.5x higher average time-on-page for blog readers
- Client website ranked in top 5 for 12+ wellness keywords
Client Feedback:
The healthcare team praised the medically accurate, SEO-optimized content that simplified complex topics and built trust among users. They particularly valued how content positioned them as a thought leader in wellness and preventive care.
Key Takeaways:
- Strategic content marketing enhances credibility in the healthcare space
- Educational blogs and guides convert readers into qualified leads
- SEO-aligned health topics attract long-term organic traffic
- Interactive tools and email nurturing increase user engagement and lifetime value
