Client Background
A leading real estate company known for luxury villas, plotted developments, and gated community projects approached our marketing agency to establish a stronger digital presence. Though they had an impressive portfolio, their social media visibility was minimal and inconsistent, limiting their lead generation efforts.
Objectives
The main goals were:
- Build a professional and consistent brand image across Instagram, LinkedIn, Twitter, and Google My Business
- Showcase ongoing and completed projects to a wider audience
- Drive inquiries for site visits and bookings
- Establish thought leadership in the local real estate market
- Strengthen client trust and generate quality leads through visual storytelling
Challenges
- Unorganized and irregular social media posting
- Low engagement and few followers despite high-value offerings
- Poor visual representation of premium real estate projects
- No visibility on Google My Business for key property search terms
Strategic Approach
We deployed a customized social media account management plan focused on:
- Professional photoshoots and drone videos of villas and construction progress
- A structured content calendar featuring project milestones, testimonials, and team highlights
- Real-time updates on site visits, project launches, and investment opportunities
- Optimized GMB listings with location pins, reviews, and regular post updates
Implementation
- Created high-quality visuals showcasing interiors, architecture, and gated communities
- Shared walkthrough reels, design showcases, and client testimonials on Instagram
- Used LinkedIn to highlight collaborations with architects, consultants, and builders
- Leveraged Twitter for timely updates and engagement during launches and exhibitions
- Enhanced GMB with geo-tagged images, timely Q&A responses, and weekly activity
Results
Within three months of execution:
- 50% increase in project inquiries through social platforms
- 65% boost in GMB profile views and map direction requests
- 42% higher engagement on Instagram through Reels and carousel posts
- Improved visibility in local searches for “plots for sale” and “villa projects near me”
- Direct message queries rose by 58%, primarily through Instagram and GMB
Key Takeaways
- For the real estate sector, social media account management directly influences visibility and lead generation
- High-quality project visuals and consistent storytelling build credibility
- GMB is a critical channel for location-based discovery and buyer trust
- Partnering with a professional marketing company ensures strategic growth across platforms
