Client Background
A mid-sized electronics manufacturer that designs and assembles industrial electronics such as PCBs, sensors, and control panels for OEMs and distributors across India. They previously relied on direct sales and dealer networks for revenue.
Problem Statement
The marketing company was losing ground to digital-first competitors. Their existing sales model lacked scalability, and they weren’t attracting enough inbound B2B inquiries. They needed a scalable online lead generation engine to engage manufacturers, procurement heads, and B2B buyers.
Service Provided
Our agency ran a targeted Paid Campaign using Google Ads and LinkedIn Sponsored Posts, optimized for B2B lead generation with high-intent users.
Solution Provided
- Advertising Campaign Planning
- Deep keyword research based on buyer behavior (e.g., “custom PCB supplier”, “sensor manufacturer India”)
- Created ad copies with industry-specific language and clear CTAs
- Google Search & Display Ads
- Focused on high-commercial-intent keywords
- Ran responsive search ads and display retargeting to stay top of mind
- LinkedIn Sponsored Content
- Targeted ads to senior managers and engineers in manufacturing companies
- Highlighted unique offerings like product certification, in-house R&D, and fast turnaround
- Landing Page Optimization
- Developed a conversion-focused landing page with trust badges, product specs, and demo request form
- Content emphasized technical expertise and B2B reliability
- CRM Integration
- Leads were pushed into a CRM with automated email follow-ups and notifications for the sales team
Execution Details
- Campaign Duration: 3 weeks
- Platforms: Google Ads, LinkedIn
- Budget: ₹60,000
- 2 landing pages A/B tested
- Regional targeting: Bengaluru, Pune, Hyderabad
Results Achieved
- 190 qualified B2B leads
- Avg. inquiry at ₹158 (very affordable for industrial B2B)
- 27 form submissions turned into product demos
- 2 enterprise clients onboarded within the first month
Client Feedback
The marketing company appreciated how the marketing agency was able to understand their niche and run targeted advertising to serious buyers. They were impressed by the quality of lead generation and relevance of inquiries.
Key Takeaways
- For industrial B2B, precise advertising messaging and user intent targeting are critical
- Paid marketing campaigns can outperform trade expos and cold calls for lead generation
- Technical product pages should focus on problem-solving and proof of expertise
