Client Background:
A mid-sized fashion and apparel brand offering western and Indo-western clothing for women. Their target audience included college students, working professionals, and urban fashion enthusiasts. While their online store was active, engagement and conversion were below expectations.
Problem Statement:
The brand had good quality and trendy designs, but low visibility and brand recall. Their social media felt disconnected from current style trends, and they weren’t reaching audiences organically. They needed a modern voice and stronger fashion positioning.
Service Provided:
We crafted a targeted influencer marketing campaign using style creators and micro-influencers to build visual identity, encourage try-ons, and spark interest through seasonal looks.
Solution Provided:
- Influencer Styling Challenges:
- Partnered with 15 micro and mid-tier fashion influencers to participate in weekly style themes (e.g., “Monsoon Streetwear”, “9-to-5 Chic”, “Festive Everyday”).
- Influencers showcased 2–3 outfits in Reels and IG stories, emphasizing comfort and wearability.
- UGC & Hashtag Campaign:
- Created a branded hashtag: #StyleWithSoul.
- Viewers were encouraged to post their own outfit photos to win discount vouchers — increasing UGC and organic brand mentions.
- Seasonal Lookbooks via Influencers:
- Each influencer styled looks for specific occasions: Office, College, Brunch, and Travel.
- Content repurposed as a “Style Lookbook” section on the brand’s homepage.
- Instagram Live Try-On Sessions:
- Influencers went live wearing new arrivals, answering audience questions on size, fit, and styling tips.
- Real-time engagement improved trust and built excitement around product drops.
- Localized Campaign Variants:
- Ran region-specific influencer tie-ups for Tamil Nadu, Maharashtra, and Delhi.
- Enabled content in local languages for higher relatability and broader appeal.
Execution Details:
- Campaign Duration: 18 Days
- Platforms: Instagram, YouTube Shorts
- Influencers Engaged: 15
- UGC Contributors: 260+
- Branded Hashtag Reach: 410K+
Results Achieved:
- 1.2M impressions generated
- Engagement rate: 6.1% (well above industry average)
- Website traffic increased by 38% during the campaign
- Over 500 orders directly tracked via influencer links
- 3 influencer try-on videos ranked in Explore tab organically
Client Feedback:
The brand saw a noticeable uplift in youthful perception and brand buzz. They credited influencer content for making their clothing feel more aspirational yet accessible. The #StyleWithSoul campaign continued to trend post-campaign with sustained content flow.
Key Takeaways:
- Influencers provide authentic styling inspiration that resonates with fashion-focused consumers.
- Seasonal and challenge-based content drives higher interaction and shares.
- Regional influencer marketing unlocks new audience segments in a relatable way.
- UGC hashtags are powerful tools for extending campaign lifespan organically.
