Client Background:
A homegrown eyewear manufacturer offering stylish, prescription and fashion sunglasses for the Indian market. The brand targets college students, young professionals, and digital-native shoppers who prioritize style, affordability, and trust.
Problem Statement:
Although the brand had a well-designed online store and competitive pricing, it struggled to establish itself as a trendy, relatable label among younger consumers. The brand needed a strong digital identity and visual influence to grow visibility and trust.
Service Provided:
We built a targeted influencer marketing campaign using fashion influencers, lifestyle vloggers, and college content creators. Our aim was to showcase the eyewear as both functional and fashionable, using real-life styling and authentic content.
Solution Provided:
- Influencer Onboarding:
- Partnered with 18 Instagram influencers and 5 YouTube creators focused on fashion styling, college looks, and urban accessories.
- Selected individuals with 15K–80K followers, strong aesthetic content, and active local follower bases.
- Content Strategy:
- Created themes like “Outfit + Eyewear Challenge,” “Day-to-Night Look With Shades,” and “How I Style My Frames.”
- Deliverables included OOTD Reels, Unboxing Stories, YouTube Shorts, and Giveaways.
- Hashtag Campaign & UGC:
- Branded hashtag: #FrameYourStyle
- Ran a 10-day styling challenge for followers to post their own looks and tag the brand to win gift hampers.
- Promotions & Offers:
- Used influencer-specific promo codes to track redemptions and incentivize first-time buyers.
- Promos were valid for 48–72 hours to create urgency.
- Repurposing Content:
- Influencer Reels and Shorts embedded on product pages and used in Meta remarketing ads.
- Created a UGC collage grid for Instagram feed to showcase real users.
Execution Details:
- Campaign Duration: 3 Weeks
- Platforms: Instagram, YouTube
- Formats: Reels, Stories, Shorts, Community Posts
- Influencers Engaged: 23
- Hashtag: #FrameYourStyle
Results Achieved:
- 980K reach in 21 days
- 5.6% engagement rate
- 1,400+ discount code redemptions
- 230+ UGC entries submitted
- 2x increase in website traffic during campaign
Client Feedback:
The client saw a boost in social media activity, especially from Gen Z users. Their website analytics showed a clear spike in traffic from Instagram, and pages with embedded influencer content had higher average time spent and conversions.
Key Takeaways:
- Influencer campaigns are highly effective in building visibility and relatability for fashion accessories.
- Micro and mid-tier influencers deliver strong ROI with real engagement.
- Timed promos and visual storytelling drive excitement and urgency.
- User-generated content boosts authenticity and creates a strong brand narrative.
