Client Background:
A leading hotel management institute known for hands-on training in gourmet cooking, food science, and appliance-based hotel management. The institute integrates smart home appliances like induction stoves, steam ovens, food processors, and combi microwaves into its curriculum. Though the institute had excellent training modules, it lacked visibility among digital-first learners and culinary enthusiasts.
Problem Statement:
The client faced challenges reaching young, tech-savvy aspirants who valued modern training environments. Without a strong social media presence or student testimonials, the institute appeared outdated. They needed a creative, credible way to showcase their high-tech kitchen facilities and boost lead generation through impactful digital content.
Service Provided:
Our marketing company designed a targeted influencer marketing campaign featuring food-tech influencers and hotel management creators. The focus was to combine storytelling with appliance-centric training highlights to capture aspirant attention.
Solution Provided:
- Appliance-Based Demonstrations:
Partnered with food bloggers and chef-influencers who visited the institute and showcased modern appliances in action. They captured students using food processors, vacuum sealers, and high-precision ovens during sessions. - Content Per Channel:
- YouTube: “How Hotel Management Schools Teach with Smart Appliances” series.
- Instagram: Reels highlighting 60-second recipe challenges using induction cooktops.
- LinkedIn: Thought-leadership content on how tech transforms professional culinary training.
- Live Influencer Events:
Invited influencers to Open Day events. Their vlogs covered workshops, real-student testimonials, and interactions with instructors. This real-world lens helped validate the institute’s offerings. - Affiliate & Enrollment Tracking:
Influencers used referral codes leading to a dedicated sign-up page, tracking interest and improving funnel visibility. These referrals helped quantify campaign success. - Community Engagement:
Ran the #CookWithTech challenge encouraging alumni and followers to share their tech-assisted recipes and institute memories, creating a buzz on social media.
Execution Details:
- Campaign Duration: 21 Days
- Platforms: YouTube, Instagram, LinkedIn, Facebook
- Influencers Engaged: 10 (6 YouTubers, 4 Instagram creators)
- Reach: 1.6 million+
Results Achieved:
- YouTube Watch Time: 670K+ minutes
- Enrollment Leads Captured: 450+
- Instagram Engagement: 5.9%
- Website Visits Boost: +62%
- Hashtag Posts: 190+ under #CookWithTech
- Review Growth: 80+ new reviews on education directories
Client Feedback:
The client was impressed with the storytelling approach and how the influencers connected educational depth with real-world application. They praised the marketing agency’s ability to amplify student outcomes and said the campaign generated the highest-ever spike in organic enrollment inquiries.
Key Takeaways:
- Hotel management influencers make technical education relatable and aspirational.
- A good marketing company focuses on content that mirrors real-life experiences to enhance lead generation.
- Digital storytelling supported by smart appliance usage strengthens institutional branding.
- A well-structured marketing campaign from a specialized marketing agency ensures measurable results and wider reach.
