Client Background
A reputed college offering undergraduate and postgraduate courses across multiple disciplines partnered with our marketing agency. Although well-known in its region, the institution lacked a strategic approach to online communication, especially across social media platforms.
Objectives
The institution approached our marketing company with the following goals:
- Build a strong brand presence across Instagram, LinkedIn, Twitter, and Google My Business
- Attract prospective students by showcasing academic excellence and campus life
- Communicate important dates, events, and admissions-related information in real time
- Encourage alumni engagement and increase visibility through lead generation
Challenges
- Inconsistent updates and lack of unified branding across platforms
- Difficulty in engaging students and faculty members with relevant content
- Underutilized LinkedIn and Google My Business profiles
- Low reach for promotional marketing campaigns on social media
Strategic Approach
Our social media account management strategy included:
- A content calendar featuring student stories, achievements, events, and faculty highlights
- Visual branding templates for regular updates and academic insights
- Dedicated LinkedIn strategy to connect with alumni and professionals
- GMB enhancements for timely updates, reviews, and virtual tours
Implementation
- Weekly Instagram updates with reels on campus events, student life, and workshops
- Twitter used for real-time updates on admissions, exam dates, and scholarship deadlines
- LinkedIn posts featuring career talks, industry collaborations, and alumni stories
- GMB enriched with new photos, FAQs, and consistent reviews from students and parents
Results
Over the course of the campaign:
- 60% growth in social media followers within 90 days
- 45% increase in queries received through GMB and Instagram
- 38% improvement in post engagement across all platforms
- Notable rise in attendance at virtual seminars and open house sessions via shared links
Key Takeaways
- Educational institutions benefit significantly from professional social media account management
- A well-rounded presence across platforms supports credibility, visibility, and lead generation
- Content diversity—ranging from academics to campus life—boosts authenticity
- Proper GMB management is key for local discovery, especially during admission seasons
