Client Background
An innovative automobile company specializing in electric vehicles (EVs) approached our marketing agency to boost their online presence. As a fast-growing challenger brand, they offered eco-friendly two-wheelers designed for urban commuters. While the brand had strong engineering and design credentials, they lacked a robust digital presence, which hindered consumer trust and showroom inquiries.
Objectives
The brand aimed to:
- Build a professional and cohesive identity across social platforms
- Educate the market on the advantages of electric mobility
- Drive more test ride bookings and dealer inquiries
- Strengthen their position as a forward-thinking EV brand using digital outreach
Challenges
- Fragmented branding and outdated content across Instagram, Twitter, LinkedIn, and Google My Business
- Weak engagement and community interaction
- Low customer trust due to a lack of product reviews and testimonials
- Limited visibility in search results and map listings for dealer locations
Strategic Approach
As a full-service marketing company, we implemented a tailored social media account management strategy that combined brand storytelling with performance-driven content. Key elements included:
- Designing a unified content calendar tailored to EV enthusiasts and city commuters
- Optimizing Google My Business listings for all showroom locations
- Creating educational, product-focused, and user-generated content
- Launching integrated marketing campaigns to support promotions and test ride drives
Implementation
- Developed weekly content themes for Instagram, LinkedIn, and Twitter, covering EV technology, sustainability tips, and rider stories
- Posted “Meet Your Ride” Reels, rider testimonials, and maintenance guides
- Created interactive LinkedIn articles on clean mobility trends and industry insights
- Optimized Google My Business profiles with professional photos, accurate hours, service lists, and location updates
- Ran a 30-day community campaign titled #DriveElectricEveryday to encourage engagement and ride bookings
Results
Within the first 60 days of implementation:
- Instagram engagement rate increased by 61%, with a 40% growth in followers
- GMB traffic to showroom listings rose by 78%, resulting in 1,400+ footfalls
- Received over 200 new customer reviews across platforms with an average rating of 4.6 stars
- Twitter impressions grew by 85%, with EV-related conversations gaining traction
- LinkedIn connections with B2B dealers and fleet buyers increased significantly
Key Takeaways
- Effective social media account management can help automobile brands bridge the gap between awareness and conversion
- Consistency across platforms builds customer trust in a competitive EV market
- A localized GMB strategy directly impacts showroom foot traffic and lead generation
Campaign-driven storytelling helps transform new automobile brands into trusted industry players
