Client Background
A well-established furniture brand operating multiple physical retail stores across metro cities partnered with our marketing agency to transition into the digital space. The brand specialized in modular sofas, dining sets, wardrobes, and custom living room installations. With increasing online competition and changing buying behavior, the brand needed a compelling online presence to complement their in-store experience. They aimed to digitize their catalog, provide virtual assistance for buyers, and drive showroom footfall via online marketing campaigns.
Challenges
The brand’s key challenges included:
- Lack of centralized online inventory management
- Limited product visibility beyond physical locations
- Outdated website with poor mobile performance
- No digital lead generation strategy
- Missing localized landing pages for in-store traffic
Objective
The primary goals were:
- Develop a responsive, premium-quality website aligned with brand aesthetics
- Showcase an interactive online catalog with real-time stock status
- Enable online configuration tools for custom furniture orders
- Drive showroom footfall through geo-targeted actions
- Build a performance-focused website integrated with ongoing marketing campaigns
Strategy Adopted
Our marketing company developed a user-centric web development roadmap that focused on buyer engagement and seamless inventory-to-inquiry flows. Key actions included:
- Building the website using Magento for enterprise-grade flexibility
- Creating 3D configurators and virtual “Style My Room” tools
- Implementing store locator with geo-based CTAs for nearest outlets
- Connecting product pages to CRM-based forms for quick lead generation
- Integrating chat-based virtual shopping consultations
- Supporting ongoing SEO and social marketing campaigns
Implementation
Our development and content team executed the following:
- Designed a fast, mobile-optimized frontend with React and Tailwind
- Integrated AR previews on select furniture lines for mobile users
- Added intelligent filters: size, color, material, room type
- Enabled dynamic showroom appointment scheduling
- Ensured SEO-readiness with schema markup and lazy-loaded images
- Built a CMS dashboard for real-time catalog and stock updates
The entire project was completed within 6 weeks, including testing and internal training.
Results
Within the first 90 days of launch:
- Over 4,300 lead generation form submissions
- 68% increase in catalog engagement
- 41% more in-store visits from online CTAs
- Bounce rate decreased by 39%
- Higher conversion from localized marketing campaigns and product promotions
The client acknowledged an uplift in digital visibility and showroom conversions attributed to their new web platform developed with our marketing agency.
Conclusion
Through a strategically executed web solution, the furniture retailer successfully aligned its offline presence with modern digital expectations. By partnering with an experienced marketing company, the brand enhanced user experience, increased footfall, and achieved seamless omnichannel growth through targeted marketing campaigns and intelligent lead generation strategies.
Key Takeaways
- AR and 3D tools enhance digital interaction for premium products
- Localized CTAs help convert online traffic to showroom visits
- A robust CMS empowers teams to maintain and grow product presence
- Effective marketing campaigns drive traffic across multiple touchpoints
- Collaboration with a tech-focused marketing agency results in measurable outcomes
