Client Background
A rising Electric Vehicle (EV) brand offering a range of two-wheelers and compact electric scooters aimed to compete with established players in India’s booming EV market. Despite product quality and affordability, the brand’s existing digital presence was weak, affecting both visibility and user trust. They approached our marketing agency for a digital transformation that would not only enhance their brand credibility but also generate consistent lead generation through a high-performing website.
Challenges
- Outdated website with poor UI/UX and low mobile optimization
- No real-time booking, showroom locator, or product comparison functionality
- Poor SEO rankings for key EV and electric scooter terms
- Limited visibility in Tier 2 and Tier 3 cities
- Weak engagement from paid marketing campaigns due to landing page inefficiency
Objective
The EV brand aimed to:
- Modernize their site with performance-oriented UI/UX
- Educate users about EV benefits and technology
- Encourage test ride bookings and dealership inquiries
- Provide city-specific product availability and price estimates
- Build a content foundation that supports long-term organic lead generation
Strategy Adopted
Our marketing company developed a custom web development roadmap that aligned with the brand’s product journey and purchase funnel. Core strategy elements included:
- Revamped home and product pages with interactive specs and 360° visuals
- Regional showroom locator with booking and GPS integration
- Dynamic product comparison page for EV variants
- Integration with CRM and WhatsApp for real-time lead capture
- EV education section with FAQs, battery guide, and charging map
- SEO-optimized blog and city-specific landing pages for local discovery
All web components were aligned with active and upcoming marketing campaigns, ensuring high performance and conversion tracking.
Implementation
Over a period of 60 days, our developers and strategists delivered:
- A mobile-first, multilingual website using React.js with performance-grade speed
- API integration with Google Maps for showroom listings and route planner
- Interactive tools like “Compare Your Ride” and EMI calculator
- Test ride and dealership inquiry forms with geo-targeted routing
- EV knowledge center updated weekly for search relevance
- Landing pages for performance campaigns across 10+ metro and Tier 2 cities
All contact forms were tied into the brand’s CRM with custom lead scoring for better sales follow-up.
Results
- 180% increase in monthly website traffic
- 4.2x increase in test ride bookings via web
- Bounce rate reduced by 52% through improved UX
- 3x ROI from regional marketing campaigns with local landing pages
- 2.7x increase in dealership partner inquiries via forms
- 60+ keywords ranked on the first page of Google
The collaboration with our marketing agency allowed the brand to leapfrog competitors by building a high-performing digital ecosystem tailored for India’s EV shopper.
Conclusion
In the competitive EV space, a functional and SEO-optimized website is the foundation of success. Through expert web development integrated with strong marketing campaigns, we helped this EV brand accelerate digital engagement, convert interest into test rides, and drive dealer partnerships. The strategy proves the critical role of a marketing company in EV market penetration.
Key Takeaways
- Geo-targeted landing pages drive localized EV lead generation
- Interactive product tools enhance user retention and trust
- CRM + Web integration enables seamless inquiry handling
- Strategic blog and content hubs support long-term SEO growth
- Strong web experience boosts ROI from all digital marketing campaigns
