Client Background:
A sustainable energy company specializing in wind turbine installations for industrial zones and rural development projects. The brand had recently launched educational and consultancy services to promote wind energy adoption among mid-sized enterprises and civic projects.
Problem Statement:
Although the company had an impressive portfolio of installed wind turbines, they struggled to make their message resonate with broader audiences. The lack of public engagement was a hurdle in gaining visibility among sustainability advocates, industry investors, and eco-conscious businesses.
To build awareness and foster trust, they wanted to leverage influencer marketing in a way that simplified wind energy concepts for the public and highlighted their long-term environmental impact.
Service Provided:
We developed and executed a targeted influencer marketing campaign using niche influencers in sustainability, green energy, and environmental science. The campaign was tailored to promote awareness, credibility, and industry relevance through social content partnerships.
Solution Provided:
Our influencer marketing strategy focused on education-first storytelling combined with authentic experiences:
- Influencer Discovery & Collaboration:
- Identified 7 mid-tier influencers with deep engagement in clean tech, renewable energy, and climate action content.
- Selected both YouTube creators and Instagram educators with a combined reach of 850K+.
- Signed collaboration contracts covering reels, explainer videos, and carousel posts.
- Content Creation Themes:
- “How Wind Energy Powers a Town” – A site visit vlog by an environmental vlogger showing a turbine installation in action.
- “5 Myths About Wind Power – Busted” – Carousel posts that simplified common misconceptions.
- “Green Tech Careers” – LinkedIn posts showcasing opportunities in wind energy sectors, leading back to the client’s career page.
- Q&A-style Reels explaining how small businesses can adopt wind energy.
- Brand Integration:
- Influencers used the company’s real projects, turbines, and case studies in their content.
- Strategic mentions and tags included CTAs like “Learn more from [Brand], India’s wind energy leader.”
- Created backlinks to landing pages with downloadable resources and contact forms.
- Campaign Rollout & Timing:
- 3-week burst campaign during International Energy Week and Earth Day
- Scheduled live sessions with two influencers on “Is Wind Power Worth It in 2025?”
- Regular reposting from the brand’s own page to amplify visibility
Execution Details:
- Duration: 21 days
- Total Influencers: 7
- Channels: YouTube (3), Instagram (5), LinkedIn (2 cross-posted)
- Campaign Hashtags: #WindForFuture #GreenPowerNow #InfluencerMarketing #CleanEnergyIndia
Results Achieved:
- Total Views: 2.1 million+ across all platforms
- Website Traffic Growth: 38% increase (tracked via influencer-specific UTM links)
- Lead Form Submissions: 212 for consultancy services
- Follower Growth: +5,400 on brand’s Instagram and +1,300 LinkedIn connections
- Engagement Rate: 6.8% avg across all posts
- Cost per Engagement: ₹1.45
The influencer marketing approach helped humanize a technical topic, making it accessible and engaging. Audiences who previously overlooked wind energy were now asking questions, commenting on posts, and sharing videos.
Client Feedback:
The client was excited by the visibility boost among young professionals and mid-sized business owners. They highlighted that many new leads referenced influencer content during consultations, proving real-world impact. The campaign has since been renewed quarterly to target new verticals like schools and municipal corporations.
Key Takeaways:
- Influencer marketing is highly effective for technical industries when the content is educational, not promotional.
- A blend of explainer videos, real-world applications, and personal stories drives audience trust.
- Sustainable brands benefit greatly by aligning with purpose-driven influencers who match their core mission.
