Client Background:
A traditional jewellery shop offering handcrafted gold, silver, and imitation jewellery collections. Their catalogue included bridal collections, everyday wear, and occasion-specific sets. They had a strong local presence through showrooms but wanted to grow their digital reach, especially among younger audiences.
Problem Statement:
The client had invested in eCommerce, but traffic remained low and mostly offline-converted. They needed to target younger consumers who browse Instagram and Google for jewelry inspiration but rarely visit physical stores. The goal was to drive catalogue views, generate qualified leads for high-value products, and improve purchase intent.
To solve this, we designed a compelling Jewellery Shop Ad Campaign to position their collection as elegant, trustworthy, and aspirational.
Service Provided:
A full-service Paid Campaign rollout across Meta Ads (Instagram & Facebook) and Google Display & Shopping Ads, tailored to promote product discovery, catalogue browsing, and purchase intent.
Solution Provided:
Our Jewellery Shop Ad Campaign strategy balanced premium branding with conversion goals:
- Audience Targeting & Segmentation:
- Meta interest targeting for users aged 22–45 with preferences for bridal fashion, lifestyle influencers, ethnic wear, and wedding planning.
- Google Display ads re-targeted those searching for “gold necklace under ₹50,000,” “silver oxidized earrings,” and “wedding jewellery set.”
- Created lookalike audiences from showroom visitors and past online buyers.
- Creative Development:
- Video reels featuring close-up visuals of premium items with slow-motion sparkle effects.
- Carousel ads with product names and “Tap to View in Detail” CTA.
- Testimonials and festive photoshoots used to reflect authenticity and traditional values.
- Landing Experience:
- Campaign-specific landing pages showing curated collections (Bridal, Daily Wear, Statement Pieces).
- Mobile-optimized product listings with “Enquire on WhatsApp” and “Request a Call” options for high-ticket items.
- Integrated a virtual try-on feature via AR for selected pieces.
- Offers & Promotions:
- Highlighted no-cost EMI for gold purchases
- Launched “Festive Edit” collections with timed discounts
- Free shipping and packaging on all online orders
- Campaign Funnel:
- Top of Funnel (TOF): Instagram reels and display ads to
- Middle of Funnel (MOF): Product catalogue ads + remarketing drive interest and awareness to warm leads
- Bottom of Funnel (BOF): Lead form ads + Google Shopping ads for purchase-ready audiences
Execution Details:
- Duration: 4 weeks
- Budget: ₹1,40,000
- Platform Mix:
- Google Search Ads (50%)
- Facebook/Instagram Lead Ads (40%)
- Retargeting Ads (10%)
- Tools Used: Facebook Pixel, Google Conversion Tracking, UTM Parameters for Lead Journey Tracking
Results Achieved:
- Online Enquiries Generated: 460+
Based on an average blended CPL of ~₹300
- Qualified Leads: 190
Around 40–45% of enquiries met basic qualification (age, income, interest)
- WhatsApp Conversions: 60
Leads who actively responded or engaged through WhatsApp follow-ups
- Google CTR: 5.2%
Above average due to high-intent keywords and A/B testing
- Instagram Reels Engagement Rate: 7.8%
Driven by short, benefit-led reels promoting “Free Consultation” or “Tax-Saving Plans”
- Lead-to-Sale Conversion Rate: 3.5%
Approx. 16 sales from 460 leads, aligned with early-funnel targeting
The Jewellery Shop Ad Campaign helped shift the brand perception from traditional showroom-only to a modern, shoppable experience. It also proved highly effective in lead generation and nudging users toward high-consideration purchases.
Client Feedback:
The client was especially impressed with the visual appeal of the campaigns and the rise in qualified leads during festive months. They noted that even showroom traffic increased after digital visibility improved. As a result, they now allocate a regular monthly budget for ongoing paid campaigns.
Key Takeaways:
- A successful Jewellery Shop Ad Campaign must combine high-end visuals, trust-building signals, and conversion-friendly landing experiences.
- Instagram Reels and Google Display ads were key in getting high-ticket items noticed.
- Campaign personalization by style and budget preference increased qualified engagement and shortened the sales cycle.
